From October 23 to 27, the Ateneo Special Education (SPEED) held Its annual SPEED Week event. Among the many booths lined along LS Promenade for the week was Spectrum, one of Ateneo SPEED’s fundraising project intended to promote artwork created by persons with special needs (PWSNs).
If you were passing by the area, you would likely be approached by one of many eager roving promoters for the event, likely holding up a poster featuring a sampling of the various items available for purchase at Spectrum. If their impassioned spiel endorsing the booth and the spirit of advocacy it embodied was enough to convince you, they’d lead you on to the booth so you could see the merchandise for yourself. Upon reaching the Neverland-themed booth you’d see various shirts, caps, and stickers hanging around the display racks, as well as paintings featuring similar artworks by PWSNs hanging on an exhibit next to the booth. You could then take your pick among the designs if any one of them caught your fancy, with each one featuring the name of the talented PWSN artist behind the design.
This year, Spectrum really expanded the scope of merchandise offered to its buyers and promoted the organization’s advocacy with clothing featuring creative artworks as well as witty and meaningful statements promoting the message of SPEED. The selection of goods proved to be a hit among customers, many of whom pre-ordered the items that they personally felt were relevant to them. Overall, Spectrum succeeded in promoting SPEED’s advocacy for this year’s SPEED Week and will hopefully keep continuing to do so for the years to come.
Written by: Miguel Luis A. Vasallo, MA Psychology